/* De Merkassistent · merkassistent.io */

/* ---------- Fonts ---------- */
@font-face{font-family:'Anton';src:url(/fonts/anton-400.woff2) format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Archivo';src:url(/fonts/archivo-400.woff2) format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Archivo';src:url(/fonts/archivo-500.woff2) format('woff2');font-weight:500;font-display:swap}
@font-face{font-family:'Archivo';src:url(/fonts/archivo-600.woff2) format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:'Archivo';src:url(/fonts/archivo-700.woff2) format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:'Kalam';src:url(/fonts/kalam-400.woff2) format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Adventor';src:url(/fonts/adventor-400.woff2) format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Adventor';src:url(/fonts/adventor-700.woff2) format('woff2');font-weight:700;font-display:swap}

/* ---------- Variabelen ---------- */
:root{
  /* Huisstijl De Merkassistent */
  --wit:#FCFCFC;
  --lichtgroen:#EAF2EF;
  --middengroen:#DCEAE6;
  --groen:#306B67;
  --groen-hover:#1F4A47;
  --lichtroze:#F3E4E6;
  --middenroze:#F0CAD1;
  --donkerroze:#E6A5B1;
  --zwart:#161112;

  /* Tussentinten uit het ontwerp */
  --tekst-donker:#3D3839;
  --tekst-grijs:#5E5759;
  --lijn-groen:#C9DCD7;
  --letters-op-groen:#3A7772;

  /* PatricAI-huisstijl */
  --pai-blauw:#607AEF;
  --pai-groen:#668F80;
  --pai-oranje:#F79256;
  --pai-achtergrond:#F4FFF8;
  --pai-tekst:#0F172A;

  --font-kop:'Anton',sans-serif;
  --font-tekst:'Archivo',system-ui,sans-serif;
  --font-stem:'Kalam',cursive;
  --font-pai:'Adventor','Archivo',sans-serif;

  --gutter:clamp(20px,4vw,48px);
  --header-hoogte:85px;
  --breedte:1180px;
  --schaduw-kaart:0 18px 40px rgba(22,17,18,0.10);
}

/* ---------- Basis ---------- */
html{scroll-padding-top:var(--header-hoogte)}
@media (prefers-reduced-motion:no-preference){html{scroll-behavior:smooth}}
body{margin:0;background:var(--wit);color:var(--zwart);font-family:var(--font-tekst);font-size:18px;line-height:1.6}
.page{overflow-x:hidden;overflow-x:clip} /* clip i.p.v. hidden: anders werkt de sticky header niet */
a{color:var(--groen)}
a:hover{color:var(--groen-hover)}
img{max-width:100%}
:focus-visible{outline:3px solid var(--groen);outline-offset:3px}
.kennis :focus-visible{outline-color:var(--wit)}
.pai :focus-visible{outline-color:var(--pai-blauw)}

.inner{position:relative;max-width:var(--breedte);margin:0 auto}
.section{padding:clamp(72px,9vw,120px) var(--gutter)}
.section--kort{padding:clamp(72px,9vw,112px) var(--gutter)}
.band{position:relative;overflow:hidden}
.band--groen{background:var(--lichtgroen)}
.band--roze{background:var(--lichtroze)}

/* Grote decoratieve achtergrondletters */
.bg-letters{position:absolute;margin:0;font-family:var(--font-kop);line-height:0.85;color:var(--middengroen);white-space:nowrap;pointer-events:none}

/* Labelregel met lijn */
.labelline{display:flex;align-items:center;gap:16px;font-size:13px;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:var(--groen)}
.labelline__line{flex:1 1 auto;height:1px;background:var(--middengroen)}
.labelline--op-groen .labelline__line{background:var(--lijn-groen)}

/* Koppen */
.h2{margin:0;font-family:var(--font-kop);font-weight:400;font-size:clamp(44px,6vw,80px);line-height:0.98;letter-spacing:0.01em;text-transform:uppercase;color:var(--groen)}

/* Mascotte */
.mascot{display:flex;align-items:center;gap:14px}
.m-dot{width:48px;height:48px;border-radius:50%;background:var(--donkerroze);color:var(--zwart);display:flex;align-items:center;justify-content:center;font-family:var(--font-kop);font-size:22px;flex:none}
.m-dot--klein{width:40px;height:40px;font-size:18px}
.stem{margin:0;font-family:var(--font-stem);color:var(--groen)}

/* Knoppen */
.btn{display:inline-flex;align-items:center;border-radius:999px;text-decoration:none}
.btn--groen{background:var(--groen);color:var(--wit)}
.btn--groen:hover{background:var(--groen-hover);color:var(--wit)}

/* Beeld met tekstbalk */
.cover{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.caption{position:absolute;left:0;right:0;bottom:0;font-family:var(--font-kop);line-height:1.05}
.caption--roze{background:var(--donkerroze);color:var(--zwart)}
.caption--groen{background:var(--groen);color:var(--wit)}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:10;background:var(--lichtgroen);padding:16px var(--gutter);border-bottom:1px solid var(--middengroen)}
.site-header__inner{max-width:var(--breedte);margin:0 auto;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 24px}
.logo-link{display:inline-flex}
.logo{height:52px;width:auto;display:block}
.nav{display:flex;flex-wrap:wrap;align-items:center;gap:4px}
.nav__link{display:inline-flex;align-items:center;height:44px;padding:0 16px;color:var(--tekst-donker);font-size:14px;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;text-decoration:none}
.nav__link:hover{color:var(--groen)}
.nav__btn{height:44px;padding:0 20px;font-size:14px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase}

/* ---------- Hero ---------- */
.hero{background:var(--lichtgroen);position:relative;overflow:hidden;padding:32px var(--gutter) clamp(72px,8vw,112px)}
.hero .bg-letters{right:-40px;bottom:-60px;font-size:clamp(200px,26vw,380px)}
.hero .labelline{font-weight:600;color:var(--tekst-grijs)}
.hero__grid{display:flex;flex-wrap:wrap;gap:56px;align-items:center;margin-top:40px}
.hero__text{flex:1 1 520px;min-width:0}
.hero .mascot{margin-bottom:20px}
.hero .stem{font-size:26px;line-height:1.3}
.hero__title{margin:0;font-family:var(--font-kop);font-weight:400;font-size:clamp(64px,9vw,124px);line-height:0.95;letter-spacing:0.01em;text-transform:uppercase;color:var(--groen)}
.hero__intro{font-size:20px;line-height:1.6;max-width:540px;margin:32px 0 36px}
.hero__actions{display:flex;gap:20px;flex-wrap:wrap;align-items:center}
.hero__btn{height:56px;padding:0 30px;font-size:17px;font-weight:600}
.hero__link{font-size:17px;font-weight:600;text-decoration:none;padding:14px 4px}

/* Kaartjes-collage */
.collage{flex:1 1 420px;min-width:0;position:relative;height:560px;max-width:520px}
.card{position:absolute;background:var(--wit);border-radius:18px;padding:10px;box-shadow:var(--schaduw-kaart)}
.card--insta{left:0;top:56px;width:56%;transform:rotate(-4deg)}
.card--linkedin{right:0;top:0;width:52%;transform:rotate(3deg)}
.card__label{margin:2px 4px 8px;font-size:11px;font-weight:700;letter-spacing:0.14em;color:var(--groen)}
.card__media{border-radius:12px;position:relative;overflow:hidden}
.card--insta .card__media{aspect-ratio:4/5;background:var(--middenroze)}
.card--insta .cover{object-position:60% 50%}
.card--linkedin .card__media{aspect-ratio:1/1;background:var(--middengroen)}
.card .caption{padding:12px 14px}
.card--insta .caption{font-size:22px}
.card--linkedin .caption{font-size:20px}
.card--audio{right:4%;bottom:8px;width:54%;padding:16px 18px;transform:rotate(-1.5deg)}
.audio__head{display:flex;justify-content:space-between;font-size:11px;font-weight:700;letter-spacing:0.14em;color:var(--groen)}
.audio__time{color:var(--tekst-grijs)}
.wave{display:flex;align-items:center;gap:4px;height:34px;margin-top:8px}
.wave span{width:4px;border-radius:2px;background:var(--groen)}
.wave span:nth-child(n+9){background:var(--middengroen)}
.wave span:nth-child(1){height:10px}
.wave span:nth-child(2){height:22px}
.wave span:nth-child(3){height:30px}
.wave span:nth-child(4){height:16px}
.wave span:nth-child(5){height:26px}
.wave span:nth-child(6){height:12px}
.wave span:nth-child(7){height:32px}
.wave span:nth-child(8){height:20px}
.wave span:nth-child(9){height:14px}
.wave span:nth-child(10){height:26px}
.wave span:nth-child(11){height:18px}
.wave span:nth-child(12){height:10px}
.wave span:nth-child(13){height:22px}
.wave span:nth-child(14){height:14px}
.audio__quote{margin:10px 0 0;font-family:var(--font-stem);font-size:17px;line-height:1.35;color:var(--tekst-donker)}
.collage__note{position:absolute;left:2%;bottom:40px;margin:0;font-family:var(--font-stem);font-size:22px;line-height:1.2;color:var(--groen);transform:rotate(-6deg)}

/* ---------- Voor wie ---------- */
.voorwie__head{display:flex;flex-wrap:wrap;gap:24px 64px;align-items:flex-end;margin-top:32px}
.voorwie__head .h2{flex:1 1 560px;min-width:0}
.voorwie__intro{flex:1 1 340px;min-width:0;margin:0;font-size:19px}
.tiles{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:20px;margin-top:48px}
.tile{aspect-ratio:4/3;border-radius:22px;position:relative;overflow:hidden;background:var(--middengroen)}
.tile--roze{background:var(--middenroze)}
.tile .caption{padding:14px 18px;font-size:26px}
.tile--bureau .cover{object-position:50% 30%}
.herken{display:flex;flex-wrap:wrap;gap:40px 72px;margin-top:72px}
.herken__side{flex:0 1 300px;min-width:0}
.herken__title{margin:0;font-family:var(--font-kop);font-weight:400;font-size:40px;line-height:1;letter-spacing:0.02em;text-transform:uppercase;color:var(--groen)}
.herken .mascot{gap:12px;margin-top:24px}
.herken .stem{font-size:22px;line-height:1.3}
.checklist{flex:1 1 560px;min-width:0;list-style:none;margin:0;padding:0}
.checklist li{display:flex;gap:24px;align-items:baseline;padding:18px 0;border-top:1px solid var(--middengroen)}
.checklist li:last-child{border-bottom:1px solid var(--middengroen)}
.checklist__nr{font-family:var(--font-kop);font-size:32px;line-height:1;color:var(--groen);width:44px;flex:none}
.checklist__text{font-size:20px}

/* ---------- Zo werkt het ---------- */
.stappen .bg-letters{right:-20px;top:-30px;font-size:clamp(220px,28vw,400px)}
.stappen .h2{margin-top:32px}
.steps{list-style:none;margin:48px 0 0;background:var(--wit);border-radius:24px;padding:8px clamp(20px,3vw,40px)}
.step{display:flex;flex-wrap:wrap;align-items:center;gap:24px 32px;padding:28px 0}
.step + .step{border-top:1px solid var(--middengroen)}
.step__nr{font-family:var(--font-kop);font-size:72px;line-height:1;color:var(--groen);width:80px;flex:none}
.step__img{width:160px;height:200px;border-radius:16px;background:var(--middengroen);flex:none;overflow:hidden}
.step__img--roze{background:var(--middenroze)}
.step__img img{width:100%;height:100%;object-fit:cover;display:block}
.step__img--1 img{object-position:30% 30%}
.step__img--2 img{object-position:50% 22%}
.step__img--3 img{object-position:50% 40%}
.step__body{flex:1 1 360px;min-width:0}
.step__kicker{margin:0;font-size:12px;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:var(--groen)}
.step__title{margin:6px 0 8px;font-size:26px;font-weight:700;line-height:1.2}
.step__text{margin:0;font-size:17px;color:var(--tekst-grijs);max-width:640px}
.channels{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 20px;margin-top:32px}
.channels__title{font-family:var(--font-kop);font-size:22px;letter-spacing:0.02em;color:var(--groen)}
.channels__list{font-size:13px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:var(--tekst-donker);line-height:2}

/* ---------- Zo ziet jouw week eruit ---------- */
.week__head{display:flex;flex-wrap:wrap;gap:16px 48px;align-items:flex-end;justify-content:space-between}
.week__note{margin:0 0 8px;font-size:24px;line-height:1.3;transform:rotate(-2deg)}
.mock{margin-top:40px;border:1px solid var(--middengroen);border-radius:22px;overflow:hidden;box-shadow:0 30px 60px rgba(48,107,103,0.12)}
.mock__bar{display:flex;align-items:center;gap:8px;padding:12px 16px;background:var(--wit);border-bottom:1px solid var(--middengroen)}
.mock__dot{width:11px;height:11px;border-radius:50%;background:var(--middengroen)}
.mock__url{margin-left:12px;font-size:13px;color:var(--tekst-grijs);background:var(--lichtgroen);padding:4px 14px;border-radius:999px}
.mock__top{background:var(--lichtgroen);position:relative;overflow:hidden;padding:28px clamp(20px,3vw,40px) 36px}
.mock__top .bg-letters{right:-16px;top:-14px;font-size:220px}
.mock__content{position:relative}
.mock__content .labelline{font-size:12px;font-weight:600;color:var(--tekst-grijs)}
.mock__title{margin:20px 0 4px;font-family:var(--font-kop);font-size:clamp(48px,6vw,84px);line-height:0.95;color:var(--groen)}
.mock__greet{font-size:22px}
.mock__item{margin-top:24px;max-width:720px;background:var(--wit);border-radius:20px;padding:18px;display:flex;flex-wrap:wrap;gap:18px;align-items:center}
.mock__thumb{width:92px;height:116px;border-radius:12px;background:var(--middenroze);position:relative;overflow:hidden;flex:none}
.mock__thumb .caption{padding:6px 8px;font-size:12px;line-height:1.1}
.mock__itembody{flex:1 1 240px;min-width:0}
.mock__kicker{margin:0;font-size:12px;font-weight:700;letter-spacing:0.14em;color:var(--groen)}
.mock__itemtitle{margin:4px 0 6px;font-size:20px;font-weight:700;line-height:1.25}
.mock__itemtext{margin:0;font-size:15px;color:var(--tekst-grijs)}
.mock__btn{height:46px;padding:0 22px;font-size:15px;font-weight:600}
.mock__list{background:var(--wit);padding:8px clamp(20px,3vw,40px) 20px}
.mock__row{display:flex;flex-wrap:wrap;align-items:center;gap:16px;padding:16px 0}
.mock__row + .mock__row{border-top:1px solid var(--middengroen)}
.mock__day{width:44px}
.mock__daynr{font-family:var(--font-kop);font-size:30px;line-height:1;color:var(--groen)}
.mock__dayname{font-size:11px;font-weight:700;letter-spacing:0.14em;color:var(--groen)}
.mock__rowthumb{width:48px;height:60px;border-radius:8px;background:var(--middengroen);overflow:hidden}
.mock__rowthumb--roze{background:var(--middenroze)}
.mock__rowthumb img{width:100%;height:100%;object-fit:cover;display:block}
.mock__rowthumb--atelier img{object-position:50% 60%}
.mock__rowbody{flex:1 1 220px}
.mock__rowtitle{margin:0;font-size:16px;font-weight:600}
.mock__rowtype{margin:2px 0 0;font-size:11px;font-weight:700;letter-spacing:0.12em;color:var(--groen)}

/* ---------- Wat het anders maakt ---------- */
.anders .bg-letters{left:-24px;bottom:-50px;font-size:clamp(220px,28vw,400px);color:var(--middenroze)}
.anders .labelline{color:var(--tekst-donker)}
.anders .labelline__line{background:var(--donkerroze)}
.anders .h2{margin-top:32px;max-width:900px;color:var(--zwart)}
.usps{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:8px 48px;margin-top:56px}
.usp{padding:24px 0;border-top:1.5px solid var(--zwart)}
.usp__title{margin:0 0 10px;font-family:var(--font-kop);font-weight:400;font-size:28px;line-height:1.05;letter-spacing:0.02em;text-transform:uppercase}
.usp__text{margin:0;font-size:17px;color:var(--tekst-donker)}
.anders .mascot{margin-top:48px;max-width:760px}
.anders .stem{font-size:24px;line-height:1.35;color:var(--zwart)}

/* ---------- Wat kost het ---------- */
.prijs__inner{display:flex;flex-wrap:wrap;gap:24px 64px;align-items:center}
.prijs__inner .h2{flex:1 1 400px}
.prijs__text{flex:1 1 440px;min-width:0;margin:0;font-size:20px}

/* ---------- Kennismaken ---------- */
.kennis{background:var(--groen);color:var(--wit)}
.kennis .bg-letters{right:-30px;bottom:-60px;font-size:clamp(220px,28vw,400px);color:var(--letters-op-groen)}
.kennis__kicker{margin:0 0 12px;font-size:26px;line-height:1.3;color:var(--middengroen);transform:rotate(-2deg);display:inline-block}
.kennis__title{margin:0 0 24px;max-width:820px;font-family:var(--font-kop);font-weight:400;font-size:clamp(48px,7vw,96px);line-height:0.96;letter-spacing:0.01em;text-transform:uppercase;color:var(--wit)}
.kennis__text{margin:0 0 36px;font-size:20px;max-width:620px;color:var(--lichtgroen)}
.kennis__actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px 28px}
.kennis__btn{gap:12px;height:60px;padding:0 32px;background:var(--wit);color:var(--groen);font-size:18px;font-weight:600}
.kennis__btn:hover{background:var(--lichtgroen);color:var(--groen)}
.kennis__insta{color:var(--wit);font-size:17px;font-weight:600;text-underline-offset:5px;padding:12px 0}
.kennis__insta:hover{color:var(--lichtgroen)}

/* ---------- Gemaakt door PatricAI ---------- */
.pai{background:var(--pai-achtergrond);color:var(--pai-tekst);font-family:var(--font-pai)}
.pai__inner{display:flex;flex-wrap:wrap;gap:48px 72px;align-items:center}
.pai__visual{flex:0 1 380px;min-width:0;position:relative}
.pai__card{border-radius:28px;background:var(--pai-blauw);padding:14px 14px 24px}
.pai__photo{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:50% 20%;border-radius:18px;display:block}
.pai__logo{height:40px;width:auto;display:block;margin:22px 10px 0}
.pai__dot{position:absolute;right:-14px;top:28px;width:72px;height:72px;border-radius:50%;background:var(--pai-oranje)}
.pai__body{flex:1 1 460px;min-width:0}
.pai__bar{width:56px;height:6px;border-radius:3px;background:var(--pai-groen);margin-bottom:24px}
.pai__title{margin:0 0 20px;font-family:'Adventor',sans-serif;font-weight:700;font-size:clamp(36px,4.4vw,56px);line-height:1.1;color:var(--pai-blauw)}
.pai__text{margin:0;font-size:19px;line-height:1.65;max-width:600px}
.pai__link{display:inline-block;margin-top:24px;padding:10px 0;font-size:18px;font-weight:700;color:var(--pai-tekst);text-decoration-color:var(--pai-blauw);text-decoration-thickness:2px;text-underline-offset:6px}
.pai__link:hover{color:var(--pai-blauw)}

/* ---------- Footer ---------- */
.site-footer{background:var(--lichtgroen);border-top:1px solid var(--middengroen);padding:32px var(--gutter)}
.site-footer__inner{max-width:var(--breedte);margin:0 auto;display:flex;flex-wrap:wrap;gap:16px 40px;align-items:center;justify-content:space-between}
.site-footer__logo{height:38px;width:auto;display:block}
.site-footer__text{margin:0;font-size:13px;font-weight:600;letter-spacing:0.1em;text-transform:uppercase;color:var(--tekst-grijs)}
.site-footer__text a{color:var(--groen);padding:15px 0}

/* ---------- Tekstpagina's (privacy, 404) ---------- */
.prose{max-width:680px}
.prose__title{margin:0;font-family:var(--font-kop);font-weight:400;font-size:clamp(44px,6vw,80px);line-height:0.98;letter-spacing:0.01em;text-transform:uppercase;color:var(--groen)}
.prose__meta{margin:16px 0 0;font-size:15px;color:var(--tekst-grijs)}
.prose h2{margin:48px 0 12px;font-family:var(--font-kop);font-weight:400;font-size:28px;line-height:1.05;letter-spacing:0.02em;text-transform:uppercase;color:var(--groen)}
.prose p,.prose ul{margin:0 0 16px}
.prose ul{padding-left:22px}
.prose li{margin-bottom:10px}
.notfound .stem{font-size:26px;line-height:1.3;margin-bottom:12px}
.notfound .prose__title{margin-bottom:36px}

/* ---------- Smal scherm ---------- */
@media (max-width:640px){
  :root{--header-hoogte:65px}
  .site-header{padding-top:10px;padding-bottom:10px}
  .logo{height:40px}
  .nav__link{display:none}
  .hero .labelline__line,.hero .labelline__rechts{display:none}
  .hero__grid{gap:40px}
  .collage{height:500px}
  .card--insta{top:24px;width:56%}
  .card--linkedin{width:50%}
  .card--audio{top:318px;bottom:auto;right:0;width:58%}
  .collage__note{top:340px;bottom:auto;font-size:20px}
}